Brian Forth talk

Brian talk was focused mainly on his business, Sitecrafting, and how and why his business is the way it is. He was clear that Sitecrafting was started in part as a backlash against many other businesses' decisions on how to treat employees. After being laid off, he felt that a company should focus more on its employees and ensure that they have a secure job that is comfortable. One of the biggest ways that he accomplished this was to be clear about his company's values. If you, the leader of the company, cannot communicate a unifying idea of what your company stands for to your employees, they will not work to their full potential. In addition, these values should be kept in mind during the hiring process to ensure that people coming into the workplace have similar goals to the company. Brian's business is focused on employee experience, so someone looking to gather experience and climb up in their field may not be the best hire. The other side to Sitecrafting that Brian mentioned was the product that they produce. Custom websites require a closer relationship with the client, and also require the client to understand the goals of the company. Brian mentioned that one of the first things that they ask any client about is what their goal is for a project. If their plan is not an intricate, customized website (which it may not be) then Sitecrafting is not the best choice for them. Essentially, for a successful and unified business, company goals must be established any communicated to people working with or inside the business.