John Dimmer talk

John Dimmer's talk was the most informational and expansive presentation yet. He first discussed his business experience, starting by running free range media and continuing to today where he owns several businesses and is an active entrepreneur. He talked mostly about funding after that, discussing how, why, when, and from where you should get your funding when opening a new business. He had 2 main goals for this: maximize the price paid for the business and maximize the percentage of retained ownership. These two goals should lead your decisions made around selling equity, as it can be squandered quite easily. The first step to funding is to raise money yourself or use money you already own. This is because investors will be more likely to have interest in a business run by someone who has skin in the game. This funding would be debt, grants, contests, and selling equity if needed. When raising funds, John said it is important to only raise the amount that is required to run your business until the next 'raise' where you can raise more money. Raising less causes your business to fail while raising more means that you are selling too much equity or going too far into debt. John emphasized that, when selling equity, one must be careful to never fall under 50% ownership. This is because you are no longer considered the primary owner and can have decisions made under your feet by shareholder, or end up with a paltry amount of gain at exit. Equity also changes in value over time, so it should be strategically sold to ensure maximum retained ownership. If equity is sold during raises that occur after company milestones (finishing a beta, launching a product, etc.) which is when equity value increases considerably. Not only will this gather more money, it will make sure you keep more money in the end. Equity can be even more valuable than a current salary, John advised sometimes taking a lower salary to retain more equity.

Machra VR Adventures pricing plan

Machra VR Adventure's first product will be Pen & Paper VR, a free application for Samsung Gear VR, Oculus Rift, HTC Vive, PlayStation VR, and Google Cardboard. It will be a platform for tabletop RPGs to be played with anyone anywhere, with participants sitting around a table in virtual reality. To monetize the app, micro-transactions will be utilized. Virtual dice will be a staple in any game played in the app, so there will be a system of owning and purchasing them individually. Just like real life tabletop gaming, players will certainly be interested in buying cool looking dice. Virtual dice will have a variety of colors and designs. Players can buy 2 individual dice for $1, a set (7 dice) for $2.75 containing one of each kind of die with matching designs, and random bags of 10 for $4; 20 for $7.50; 50 for $17; 100 for $30. In addition, players can buy miniatures to represent their character more closely in game. These will vary in price, simple ones being as low as $1.99 to more intricate ones as high as $9.99. There will be a custom miniature builder that allows players or game masters to create a customized miniature for $4.99. For game masters, there will be pre-built adventures that come with environment models to place miniatures on, miniatures for plot characters and enemies, a story line, music and room setting, and plenty of writing for the game master to set the stage for the players. These adventures will range in price depending on their length, from $10 for a 10-15 hour module to $60 for a fully featured 200+ hour adventure. I'm basing these prices off of how I view the product. $60 is the price of a brand new fully featured game, so it isn't unreasonable for a campaign which will include many 3D models, animations, music tracks, and writing.